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Lead generation is a vital part of your website. Your leads will only be as good as the website that produces them. With this in mind our blog this week looks at our top tips for improving your website to increase your lead generation.
What are leads?
A lead is a person who has expressed interest in your service or product in some way or form, such as by filling in a form on a website or maybe joining a relevant mailing list.
Facebook has over a billion active accounts. That is one in seven of the World’s population. If you don’t have a business Facebook Page, you are potentially missing a huge audience for your service or product. Consider these statistics,
- 71% of adults have a Facebook account.
- 93% of shoppers’ buying decisions are influenced by social media – because 90% trust peer recommendations. But only 14% trust advertisements.
- Social media has a 100% higher lead-to-close rate than outbound marketing
With this in mind, here are our top tips for making the most of your business Facebook Page.
Colour choice in web design is a highly debated topic. Many articles have been written on the subject and new trends emerge yearly. However, there are a few rules about which colour choices to avoid. In our blog this week, we look at which web design colour choices to avoid, and why.
Google My Business is a free online platform provided by Google with the aim of providing an accessible and comprehensive online business directory. It allows a business to register their address, service or product, and contact details across Google’s platforms which Google then inserts into search engine results.
Google My Business does two things, it enables business owners to increase their online presence and visibility and it allows people to find the most relevant local business, and then engage with and even review that business. Google Local is now the most comprehensive, interactive business directory ever created.