The Seal Island Media blog

The latest news, tips and offers from Seal Island Media.

Making The Most Of Your Business Facebook Page

Facebook has over a billion active accounts. That is one in seven of the World’s population. If you don’t have a business Facebook Page, you are potentially missing a huge audience for your service or product. Consider these statistics,

  • 71% of adults have a Facebook account.
  • 93% of shoppers’ buying decisions are influenced by social media – because 90% trust peer recommendations. But only 14% trust advertisements.
  • Social media has a 100% higher lead-to-close rate than outbound marketing

With this in mind, here are our top tips for making the most of your business Facebook Page.

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Google My Business – Be Visible Online

Google My Business is a free online platform provided by Google with the aim of providing an accessible and comprehensive online business directory. It allows a business to register their address, service or product, and contact details across Google’s platforms which Google then inserts into search engine results.

Google My Business does two things, it enables business owners to increase their online presence and visibility and it allows people to find the most relevant local business, and then engage with and even review that business. Google Local is now the most comprehensive, interactive business directory ever created.

Google My Business

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Proud Sponsors Of Rhythms Of The World

Several years ago Tim Neale our CEO attended a local festival and was struck by the community spirit and ethos – as well as the fantastic music. After discovering the festival was entirely run by volunteers as a charity, he decided to get involved. The festival was Rhythms of the World (ROTW) and we have been proud sponsors now for several years.

ROTW is a charity based in Hitchin, celebrating its 25th anniversary year this year. The aims of ROTW are,

Led by volunteers, ROTW is a registered charity that aims to unite diverse communities through music and the arts. We achieve this by organising a range of cultural events, culminating in an annual festival of world music, dance, arts and cuisine in Hitchin, Hertfordshire.

Sadly due to financial constraints ROTW was unable to stage the traditional large festival this year. Instead, ROTW is holding 25 exciting fundraising events, in and around Hitchin, to try to secure the future of the festival and the year-round community outreach projects.

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Website Image Optimisation – Why It Matters

Image optimisation for websites is the process of using the most compressed (smallest) file available whilst retaining a visually acceptable picture. There are three important reasons for optimising your website images; reducing download speed, minimising bandwidth use and enhancing search engine optimisation (SEO).

Image Optimisation

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